Creating customer lifetime value for CeX
CeX use personalisation to build visitor journeys that create customer lifetime value. CeX wanted to target visitors who had previously shown an interest in out-of-stock products. Any visitor that had viewed an out-of-stock product, in the last 90 days, and returned were shown a ‘back-in-stock’ notification and carousel of product/s that were available to buy again.
Why CRO & personalisation is pivotal for Specsavers
Specsavers wanted explicit insight into why visitors weren’t booking certain appointments on site. In order to do this, they deployed 3 Visitor Pulse Lite surveys for optics and audiology customers to understand why they weren’t booking.
Making data-informed decisions about their entire customer journey Unipro were an integral in Implementing the Qubit technology, which enables the most intelligent understanding of their visitors, the team at Evans can now precisely match each customer with the widest range of personalisation experiences and successfully impact customer behaviour at scale.
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